BRAND DEVELOPMENT

THE SKY’S THE LIMIT WITH OUR BRAND DEVELOPMENT SERVICES IN SCOTLAND, GLASGOW & EDINBURGH

Successful brands are like well-known personalities – they have ways of doing things that we will instantly recognise and associate ourselves with. They have a unique look, feel and tone of voice.
A brand is so important to empower customers to distinguish your company from its competition. It’s a statement of who you are as a business, what sets you apart from others and why customers should choose you rather than your competitors. A logo is not the brand; it’s a flag to the brand experience. Together with the brand identity components – the name, colour, strapline, and typeface – the logo serves to identify and authenticate the brand.

Today’s successful brands leave permanent stamps in our conscious minds and thoughts. Some of the reasons to develop a brand are:

40 %
of a brand's image can be attributed to what it says and how it says it
Source: Landor Associates

colour increases brand recognition by up to

40 %
Source: University of Loyola, Maryland Study

repeat buyers spend

20 %
more than new ones
Source: Invesp
We can help you explain your big idea and create a brand that helps your business grow. A vital part of our brand strategy service is to consider the culture and values of your business and make sure that any creative work produced is consistent within those principles and values. We brace our strategic and creative minds with your dream to come up with a brand that’s truly convincing and reflective of your values and culture.
We can assist you to manage and grow your brand and produce brand guidelines that make sure your brand delivers the right message and secures customer brand loyalty. With clear brand proposition and messaging, we can help you to develop a concise, compelling message that engages your target audience.