EMAIL MARKETING

OUR EMAIL MARKETING SERVICES IN SCOTLAND, GLASGOW & EDINBURGH ALLOW YOU TO COMMUNICATE WITH YOUR TARGET AUDIENCE EASILY AND EFFECTIVELY

There are over 4.35 billion email accounts worldwide and 72% of email users say email is there favourite form of communication with companies they do business with. Moreover over 50% say they like to receive weekly promotional emails from companies they know.
Having said that the average global open rate is circa 17% and click through rates are as low as 3.5%. Despite conversion rates not being what they used to be email marketing remains a great tactic to promote your business to potential and existing customers.
40 %
of companies agree that email offer "excellent" to "good" ROI
Source: Econsultancy
0 %
of email users like to receive weekly promotional emails
Source: Pew Research Centre

Email usage worldwide will top

1
by 2020
Source: The Radicati Group
Email marketing allows you to push your products, promotions, and offers to your audience and generates an instant response. It remains a cost-effective tactic when you think you can get your message to your customer for as little as one pence per recipient.
Wide-ranging reporting software allows you to track key information such as open rates, click through rates, conversion rates and engagement journeys. This lets you to plan and optimise future campaigns, tailoring them so that your email campaigns are always reaching the right people.
Email marketing has become challenging in terms of security software, spam filters and designing for mobile devices has made the process more complicated and time consuming.
Nonetheless, we’re countless at designing beautiful well written emails that work across desktop, tablet and mobile. We proactively manage mailing lists and once we’ve got you up and running, we sort out all the data cleaning, additions and ‘bounce backs’ so that your ‘opt-in’ list stays fresh, up to date and legal.
What’s more we have experience designing and building landing pages that are consistent with your outbound email message and help to convert more users from your campaign. Conversion tracking in Google Analytics can then provide even more statistical data about the customer’s engagement.