While many search engine users prefer to click on the natural or organic listings, sufficient numbers do click on the paid listings. Pay Per Click relates to those companies who have paid to appear at the top of the Search Engine Result Pages (SERP) for relevant keywords or phrases.
In the UK, Google Adwords accounts for around 60% of all paid media search. The Google AdWords program is the most successful Pay Per Click advertising program out there today. Adwords accounts for nearly 70% of Google advertisingrevenue and nearly a third of revenue is now generated on the Google Display Network.
When working with Google Adwords, strategy and tactics are important to get a good Return on Investment (ROI). When accomplished correctly it’s likely to get a good amount of quality traffic instantly to your website.
We will help you to improve your ROI from paid advertising across Google Adwords on both the search and display networks. We will work with you to develop your keyword strategy, design the ads, improve your quality score & Cost Per Click (CPC) and track all conversions in Google Analytics.