Successful Search Engine Optimisation attempts to achieve the highest possible ranking position in the natural or organic listings of the search engine results pages (SERPS) for a range of targeted keywords or key phrases entered into a search engine, such as Google or Bing by a search engine user.
Did you know that about 65% of searches are organic and 6% paid advertising (PPC)? We believe that being committed to your organic search engine optimisation strategy is still extremely important. Google remains dominant, 70% of global searches are made using Google, so how effective are you at getting your website ranked on page one of the search engine for your targeted keywords?
As well as getting unique users to your site we concern ourselves with getting those leads to sales. We call this Conversion Rate Optimisation (CRO). CRO comprises the customer journey from the visitor arriving on the site all the way through to the contact or checkout cart. The aim is to recognise the most efficient path to gain the greatest conversions for the least work.
Search engines use continuously changing rules to rank websites in terms of quality and significance to the users search terms. By keeping up to date with research we try to stay on top of the technological and algorithm changes made by the dominant search engines. In doing so we are confident in positioning your website on page one, ahead of your competitors.
We know SEO like the back of our hand, we’ve been ranking clients sites successfully for over nineteen years. We understand the digital marketing steps to get results, from keyword research, competitor analysis, content writing, link building through to conversion tracking in Google Analytics. Most importantly we are committed to helping our clients get a Return on Investment (ROI) from SEO.