Social media continues to grow. The number of active social media users are thought to be in excess of 2.5 billion and is growing by 10% year on year. 40% of social media users make a purchase based on what they have seen on social media platforms, including reviews and recommendations, and this is intended to grow.
Facebook rules the highest but Instagram, Pinterest, LinkedIn and Twitter are all key players. In addition to that WhatsApp and Facebook Messenger have millions of active users. However, Facebook’s dominance is extraordinary. Not only does it take the top spot, it’s other platforms also take 2nd and 3rd respectively. Facebook Messenger has an impressive 47% penetration, and Instagram has 27% comes 2nd for engagement.
There are good things we can point to social media, such as specifying a voice to people who may struggle to be heard. However, it also delivers users the ability to voice their dissatisfaction so it’s vital that your business has a strategy to deal with negative comment.
We can develop and implement and an effective social media strategy for your business, recognising high value opportunities and posting status updates, posts, tweets and blog posts on your behalf. In addition to that we can implement and manage social media advertising campaigns and content marketing strategies.