STRATEGIC MARKETING

WE PROVIDE STRATEGIC MARKETING SERVICES IN SCOTLAND, GLASGOW TO HELP BUSINESSES ACHIEVE THEIR VISION, GOALS & STRATEGIES

Creating your marketing strategy means understanding where your business is now and where you want it to be by a certain time. We can provide a range of strategic marketing services that can help your company grow:

Market research

Effective target marketing, it’s of vital importance to understand the current market situation. Not only is it vital to carry out marketing insights into how your business and products are perceived by your current customers, potential customers and your competitors.

Aliao will assist you gain a full understanding into your market through the development of bespoke research and competitor analysis. Furnished with this information, you can form a marketing plan to take your business to a whole new level.

40 %
of marketers say blog content creation is their top inbound marketing priority

Source: HubSpot

40 %
of people click on Google ads when they are looking to buy an item online
Source: WordStream
40 %
of marketers use mass email blasts to stay in touch with customers
Source: Autopilot

Marketing plan

Once you have a clear understanding of your intentions, a plan is required to strategically meet those goals. We can work with you to establish your strategy and tactics needed to get you where you want to be. Most importantly, we can also help you identify the best ways to quantify and measure the impact of your marketing tactics on your bottom line. Without this, you won’t be able to work out if you achieved your intentions.

Create the message

One of the most important things in marketing is the foundation of a clear message that will connect you with your customers. We will work with you to establish your competitive advantage and work out a proposition that will mean your customers will want to work with you rather than your competitors.

Promotions

Understanding your campaigns and options for marketing your business is vitally important. Campaigns are essentially the details of the strategy. We can assist you to understand your products, the price, how they will be distributed and what type of marketing infrastructures will be the most effective. Will advertising, PR or digital marketing be best for you? Or will it be a combination of a number of campaigns?